Description

Join the Legal Marketing Association and Three29 Media at The Jacquelyn on Tuesday, 10/20, for GEO 101: an Introduction to Generative Engine Optimization.

This in-person session introduces the basics of Generative Engine Optimization: what it is, why the shift from search to AI-driven discovery is happening now, and the first steps to start showing up in AI-cited answers. Attendees will leave understanding the core shift and what to do first as legal marketing professionals.

• Understand what GEO is and how it differs from traditional SEO, including why good SEO is no longer a reliable indicator of AI visibility.
• Recognize why AI-driven discovery is replacing search for buying decisions, and why the shift is happening now rather than in some distant future.
• See how AI tools act as an unpaid sales rep, researching, evaluating, and recommending companies before a prospect ever reaches your site, for you or for your competitors.
• Identify the first steps to optimize a site and content for AI search, so your company starts showing up in AI-cited answers.

Registration includes social with appetizers and two drinks per attendee.

Register here: https://www.legalmarketing.org/Event-Details/bay-area-geo-101-an-introduction-to-generative-engine-optimization